Episode 10 - Choice Modeling

Choice modeling focuses on the way that we make decisions. This month, Penn State Supply Chain Podcast hosts Steve and Irv speak to Aydin Alptekinoglu, Director of Research of CSCR, about the importance of choice modeling and how it relates to demand. When looking at aspects such as variety, pricing, and availability, demand can be traced to indicate customer interaction with a company compared to competitors. Dr. Alptekinoglu explains the process of identifying discrete individual choices to create demand models for physical products or services used by many companies today.

Aydin Alptekinoğlu is a professor of supply chain management at Smeal College of Business, Robert G. Schwartz University Endowed Fellow in Business Administration, and Director of Research of the Center for Supply Chain Research. He received his PhD in Operations Management from the UCLA Anderson School of Management in 2004. Prior to joining Smeal in 2013, he held faculty positions at University of Florida and Southern Methodist University. His broad research interests involve three elements of product strategy: variety, price, and availability.